How Did They Know? - Exploring the Strategy Behind Marvel Studios Blockbusters
Speaker: Alana M. Hill, PMP
Have you been asking yourself “how did they know”? How did Marvel Studios have a string of blockbuster hits?
How did Marvel Studios have a string of blockbuster hits? This engaging presentation explores the business strategy behind the success of Marvel’s The Avengers and their spin-offs. By delving into their project selection process, you will uncover how integral vision is to the success of your projects, and how it can be applied to any organization.
In this presentation, you will learn:
- An overview of Project selection strategy
- How important stakeholder management is to strategy
- How to sell your project to management (hint: ROI!)
- What to do when the vision changes
- Bonus: what to say to the Critics
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